This weekend I spent 2 full days installing a new kitchen sink. In between cursing to myself, and my poor partner sheltering resigned in the garden, I got to thinking how similar DIY is to journal article writing. Both take far longer than you expect to complete. Both will need several touch ups later on. The more preparation time you put in the first place the better they both come out. And both will be subject to critical evaluation afterwards. So wrench or pen; you're lumbered either way I'm afraid. The only upside is when you become sick of one, you can give the other a go. And then when your thumb can take no more awry hammer strokes, or Endnote has sent your eyes fuzzier than a peach, go back to the other and it seems a positive relief.
I am a marketing academic interested in the consumer behavior side in particular. My background is a PhD in sustainable tourism and I am interested in how and why individuals and societies consume. This blog is a space to share my research ideas and experiences. This is a personal site and all views expressed here are my own.