I'm really bad at networking. I managed to swap 3 business cards at the EMAC Conference last month. I didn't become an academic to have to interact with people. Inside of the classroom fine - I'm a performer in their acting out some version of myself and every teacher in every Educating Rita knock off ever. But real life me, jeez. Sat in the canteen during lunch whilst big shot academic cliques surround felt like being lonely and forlorn back at high school all over again. I'm just not very sociable. Retreating back to my office here I go. Thank goodness for articles, blogs, online dating and the like.
I am a marketing academic interested in the consumer behavior side in particular. My background is a PhD in sustainable tourism and I am interested in how and why individuals and societies consume. This blog is a space to share my research ideas and experiences. This is a personal site and all views expressed here are my own.