Yet again a Kardashian-Jenner has come to my rescue. There I was staring at my blank powerpoint presentation, trying to find some inspiration for my branding lecture next week. There are only so many textbooks you can trawl through before realizing they are all equally inaccessible. How do I fill 2 hours with re-branding? Other than some funny pictures comparing Air BnB's new logo to genitalia I'm drawing a blank. And then In-Touch magazine trends on my Facebook pane claiming that Bruce Jenner is transitioning into a woman. My re-branding exercise comes just like that. Bruce, Kris, Kim, the less famous ones, you are angels for our times. Not you though Rob. If I was a religious man I would be offering up some goat's blood for your skincare regimens right now.
I am a marketing academic interested in the consumer behavior side in particular. My background is a PhD in sustainable tourism and I am interested in how and why individuals and societies consume. This blog is a space to share my research ideas and experiences. This is a personal site and all views expressed here are my own.