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 'You're a marketer; you'll know all about that' people often say to someone who works in marketing when it comes to self-promotion. It does seem intuitive. Yet, marketing is more than just sales. It is about understanding how and why people consume. This can be everything from the big philosophical questions of what it means to be human and how buying stuff can be a part of that, to the precise communications that might encourage certain people to consume in particular ways. 

All of these aspects of marketing are covered in my new textbook 'Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z' which is being published by Routeledge and available here. 

Clearly my sales pitch needs work. The philosophy side is pretty sound though. As you can find out through my various fun chapters on everything from otaku to sex toys. 


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